The 185-seat bar and restaurant will have a full liquor license the company purchased one on the second-hand market after 1940s-era Jamaica Plain dive bar the Drinking Fountain closed in 2017.
It has eyed Boston from day one, with sights set on “dense, urban areas with convention, business, retail and tourist traffic.” The Pink Taco brand itself is certainly on the move: In 2017, the company was acquired by a private equity firm, which put it on track for a national expansion. Per its website, other Pink Taco food trucks based in LA and Chicago are nicknamed “LA Woman” and “Brandy.” But when Boston magazine has reported on other “gypsy”-branded mobile outfits, a few readers have rightly pointed out that the descriptor is also a derogatory slur for Romani women. But while we’re on the subject of questionable nomenclature, let’s talk about that truck. A Pink Taco rep says that its name, “Gypsy,” refers to how “the truck roams around from place to place.” That it does: The Gypsy truck has traveled from Los Angeles to Las Vegas, and now Boston it will later zoom into Miami ahead of a future opening there. Morton allowed in 2012 that, in retrospect, he regretted naming it “Pink Taco.” It was “a funny joke at the time,” but it “isn’t even provocative anymore, it’s almost cliché.” Morton is no longer involved in the brand, a rep says today.
